ABOUT
I’m Aby, an entrepreneur and strategist with an eye for elevating how a business is perceived by shaping a seamless and gracious experience. My work spans multiple disciplines and often brings together strategic planning, creativity, and visual design.
My Work
Experience Design
Customer Experience · Brand & Marketing Touchpoints · Service Flow
I help businesses become tastefully distinct through noticing the overlooked and removing friction, crafting rich experiences and a flow that your customers immediately feel.
Vessel Swim
Serving Lynchburg, VA and Chapel Hill, NC
Gentle and empowering swim instruction in a private lesson format, with an engaging approach personalized to your swimmer.
700+ Lessons · 90+ Families · 6+ Summers
“I am delighted to recommend Aby. I was consistently impressed by her patience and professionalism. She is dependable and knowledgeable, and an excellent communicator with both children and adults. I always felt informed and appreciated the thoughtful feedback after sessions.”
Betsy Cantrell
Your business was meant to be the obvious choice.
I step into your business through the lens of a client, pinpoint subtle friction in the customer journey, and turn hesitations into a yes, this is exactly right.
Let’s Connect
Have an opportunity, project, partnership, or idea in mind?
Tell me about it here and I will be in touch shortly.