Brand & Experience Strategy

After growing an audience of almost 40,000 on Instagram and teaching over 700 private swim lessons through a business I started at 14 years old, I’ve had years of hands-on trial and error to refine my offers and the client experience behind them.

I continue to crave the creative process of shaping a brand and its client experience, and am always fascinated with why certain aspects attract the right clients and how the right plan maximizes their experience while also simplifying my work on the back-end. I believe a strategic plan and visual redesign can change the trajectory of a business simply because clients start to see you not as an option, but as the easy obvious choice.

Within my own business, Vessel Swim, I updated my strategy and design to not just attract customers, but resonate with both my ideal and existing clients, shifting the business structure to support that experience. Over 10 weeks, I more than tripled the revenue earned during the same period the previous year without increasing my number of clients, all while spending less time completing back-end tasks.

Now, I do the very same for businesses whose quality isn’t fully reflected in how they present themselves or how their clients experience them.

Tell me about your business through the form below and let’s get started.